Design Matters Today with Marty Neumeier

Joining me on todays broadcast of Design Matters is Marty Neumeier.

A designer, writer and former publisher, Marty Neumeier has run his own firm since 1973. After attending Art Center College of Design in Los Angeles, he started Neumeier Design in Santa Barbara, California, and in 1983 opened a second office in Palo Alto to serve clients in the electronics industry. He later combined both offices into a single Silicon Valley operation, which eventually became the leading specialist in retail software packaging. From 1996 to 2001he published Critique, the magazine of graphic design thinking, while continuing to develop packaging and brand icons for Fortune 1000 clients. In 2001 Neumeier relaunched Neumeier Design as Neutron LLC, a pioneer in the field of collaborative brand integration. Neutron is located in San Francisco, California. Over the last thirty years, Neumeier has won hundreds of awards for design and writing, and has become a regular speaker and critic on all matters of design. His book, The Brand Gap is a lively primer on bridging the gulf between strategy and creativity and his latest book Zag, published last Fall, is the ultimate primer on differentiation.

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