Design Matters Today with Seth Godin

Joining me on todays broadcast of Design Matters with Debbie Millman is author and entrepreneur Seth Godin.

Seth Godin is a bestselling an entrepreneur and the author of seven books that have not only been worldwide bestsellers, they have changed the way people think about marketing, change and business. His first book, Permission Marketing was an Amazon Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. His other books include Unleashing the Ideavirus, which is an eBook about how ideas spread, and is the most popular ebook ever written (with more than 1,000,000 downloads to date). Other books of his include The Big Red Fez, which is Godin's take on web design; and Survival is Not Enough, which Tom Peters called a "landmark." More recently Godin has written four New York Times Bestsellers in a row: Purple Cow, a book about how companies can transform themselves as well as Free Prize Inside, All Marketers are Liars and Small is the New Big. Godin was a contributing editor to Fast Company magazine, was recently chosen as one of 21 Speakers for the Next Century, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

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